An Introduction to Google Analytics and Crafting Next Steps
Google Analytics is only as good as the person using it. Learn more about what questions to ask, dashboards to review, and how to craft actionable next steps.
Creating a Simple & Stylish Report Using Google Data Studio
How data is displayed can be the difference between your report getting read or not. Create a simple and stylish report using Google Data Studio in 4 steps.
How Much Does SEO Cost in 2022 & Pricing Models?
High-quality SEO can make all the difference for a business. Learn about a quality SEO campaign, the cost, and why it’s worth the price.
What Does an SEO Consultant Do?
At a high level, an SEO consultant’s job is to help your business to be found, but what do they do specifically and what should you look for when hiring one?
Conversion Rate Optimization (CRO) Tips & Best Practices
There are a wide range of conversion rate optimization tips to consider, but it all depends on your goals. Here are a few simple tips to boosting CRO rates.
How to Explain SEO to Clients
Explaining SEO to non-SEO people can sometimes be very challenging. There’s no wrong way to explain SEO to a client. We like to think that there’s a good way, and then there’s a better way.
What to Include in an SEO Proposal & Examples
Growing a successful agency requires ongoing pitching and winning of new business. Learn what to include to highlight experience and promote value.
Internal Site Search: Benefits & Tips
Site search has often been a neglected component of SEO campaigns. If you didn’t think site search was important before, you might want to reconsider.
Outsourcing SEO vs Hiring an In-House Team
Learn the pros and cons of outsourcing SEO versus hiring an in-house team to better help you in making the right investment for your business or agency.
SEO and Alt Text for Accessibility Q&A
Alt text is a field that SEOs use to optimize images, but the way we name images is different than how we should for accessibility. Learn how to accomplish both goals with this Q&A video.