What Is an SEO Reseller and What Do They Do?

This post was first published on Oct. 14, 2019, and was updated on May 4, 2020, for accuracy.

An SEO reseller is an ideal option for businesses that want to continue saying yes to their clients. Learn about what an SEO reseller is and why hire one.

What Is an SEO Reseller?

In this article, I will review:
1. What is an SEO reseller?
2. Why hire an SEO reseller?
3. How can an SEO reseller save you time?
4. How can an SEO reseller save you money?
5. Which SEO reseller do I hire?
6. Final thoughts on SEO reselling

Imagine this: Business is great, and you’ve become successful with the service(s) you offer clients, such as social media management or web design and development.

Now your clients mention they’d like to include SEO into their marketing mix. The thing is, your company and employees have little to no training in this field. Sure, we all know that keywords are important, and any content writer can sprinkle those in, but SEO is way more than that.

So, what do you do? Instead of saying no to your client, this is where outsourcing SEO comes in. It’s a way to keep your clients happy and continue to give them success-driven results — while handing SEO over to the experts.

Better yet, working with an SEO reseller will save you time, money, and the headache of taking on such a highly specialized skillset. You can also learn more about SEO yourself and feel more confident upselling it to your clients.

1. What is an SEO reseller?

An SEO reseller is a company (or person) that specializes in search engine optimization. They service other agencies and their own portfolio of clients. Thought of differently, they provide white label SEO support and act as an extension of your team. They conduct keyword research, on-page optimization, link building, site architecture recommendations, and online reputation management, just to name a few.

2. Why hire an SEO reseller?

You’ve been considered a trusted expert in your field, and your client knows your business is results-driven. SEO is a vital, yet complex, form of digital marketing, and you need an expert in that field too.

Trying to handle SEO on your own when you or your employees have little training can be extremely time-consuming and costly. Additionally, it allows room for errors (we all must make mistakes along the way as we learn).

3. How can an SEO reseller save you time?

You know the saying, “time is money?” As a business, it’s essential to focus our time on what matters—growing your niche and building your clientele. Hand over the SEO work to experts in the field.

Search engine optimization is a complicated and highly technical field. It takes years of specialized training to become good at it. In today’s world, SEO is much more than posting links and keywords. It’s a highly complex coding system involving Google’s ever-changing algorithms and search engine ranking systems. You’ll either spend time training an employee, spend money hiring a new one, or take time away from your own work.

An SEO company will already have highly tuned processes to get your client the search results they are looking for in digital marketing. Additionally, an SEO company will have a team of highly specialized experts and copywriters.

SEO resellers often have connections and research in place to get your high-quality client backlinks, traffic, and better search engine rankings.

4. How can an SEO reseller save you money?

You can hire someone with the SEO programs and tools already in place, or you can pay for expensive SEO software you might only use a few times.

Purchase what you need with on-demand SEO—you pay for the specific services required by the client and nothing more. You won’t have to hire another employee (experts in the field of SEO often command salaries starting at $70-100k+). Make money without the headache of trying to do it on your own.

5. Which SEO reseller do I hire?

There are many SEO resellers to choose from, but no matter who you work with, make sure they have the following criteria:

  • Someone you trust to get the job done. You need to know that whomever you hire has your best interests and those of your client at heart. Trust usually comes with time, but you can usually tell right away if you want to work with someone or not.

  • A company with years of field experience. Work with an SEO reseller that is aware of and tests SEO best practices to see what works and what doesn’t.

  • Someone who communicates and collaborates with you. When outsourcing SEO, you want someone who works with you to help achieve client goals and objectives.

  • Someone that is results-orientated with a clear timeline and stands behind their work. They provide actionable next step recommendations based on data and has a good reason for why they’re recommending what they’re recommending.

6. Final thoughts on SEO reselling

Continue to say yes to your clients by offering search engine optimization. Digital marketing budget continues to increase for growing businesses, and in today’s world, SEO can mean the difference between potential customers finding your client’s business or never knowing their name.

To summarize, here are the benefits of working with an SEO reseller:

  • SEO is a time-consuming and complicated process—so work with an expert while saving time and money. Gain a partnership with an expert with thousands of hours of knowledge and expertise.

  • You can manage an SEO program yourself, but this might take away from your own business. Or, you can get ongoing search engine optimization management, increasing the chances of a successful SEO campaign.

  • An SEO expert will be able to teach you how to explain SEO to your clients. Sometimes it’s challenging to explain SEO to non-SEO people, but work with someone that can break it down and explain its value

With all the reasons to hire an SEO reseller, can you afford to do anything else? If you have any questions on what it’s like to work with an SEO reseller, we are happy to point you in the right direction.

We have over ten years of experience in SEO and we were recently named a top Denver SEO firm by Clutch. We are happy to answer questions and help you with investing in a high-quality SEO campaign.

About the author

Christina is an SEO consultant and the founder of MediaSesh. She has been in the SEO industry since 2009 and has helped companies of all sizes to improve their visibility on search engines.