Reporting on business activity is an important step in quickly gaining a handle on operations, improving profitability, and interpreting data to make informed next steps.
About this Service
Reporting on business activity is an important step in quickly gaining a handle on operations, reducing problems created from assumptions, and improving key metrics and profitability. We will monitor your site, provide both high-level and granular data information of your business, and provide strategic next step recommendations to help bring your online presence to the next level. Our key metrics will allow you to do the following:
Define the metrics that are important to your business
Spot threats and opportunities faster than if you hadn’t
Provide insights into what’s happening with your business
Provide deep insights into trends within specific industries
Provide a framework for making well-reasoned decisions
Allow the chance to learn from success and failures
Viewing analytics is only as great as the person using it. While users that are new to analytic programs can’t view beyond website sessions, these types of programs provide great insight on who your audiences are, how they’re finding your website, how they’re engaging once they’re on your website, and if they’re converting.
It’s imperative to know how visitors are engaging with your website and to be able to interpret data in order to provide actionable next step business decisions. All marketing strategies should be measured in order to make necessary adjustments and make the most of marketing dollars.
Questions Data Should Answer
Who's visiting the site?
Where are they located?
What are they interested in?
How are they viewing the site?
How did they get there?
Did they find us via social?
Did they find us with an ad?
Did they find us with SEO?
What did they do on the site?
What content did they see?
Did they have a good UX?
Did they engage with my site?
Did they convert?
Did they complete an action?
Did they make a purchase?
What caused conversions?
Here are some ways we help our clients
Google Analytics Audit
This evaluates account setup and provide recommendations to enhance reporting capabilities and understand consumer behavior.
This will provide a way to measure metrics important to your business. Google Data Studio, Excel or a preferred third party site can be used.
This will provide a way to measure performance metrics and success. We can provide reports on a monthly basis or for a specific campaign.
Google Analytics Training
Learn how to use Google Analytics, interpret data and craft actionable next step recommendations that help improve business objectives.
Feel free to talk to us
We’d love to hear from you on how we can help with your SEO analytics consulting and training needs.