Learn how to report on business activity and improve profitability. By the end of this training, you should know how to interpret data to inform actionable next step business decisions.
About this Service
Google Analytics is a web analytics service offered by Google that collects data from a website or mobile app and reports on metrics. It’s a great way to gather meaningful data, analyze it and make the website better. Google Analytics is only as great as the person using it. While users that are new to Google Analytics can’t view beyond sessions, the program provides great insight on website visitors and how to engage with them.
By the end of the training, you should be able to answer the following:
Who's visiting the site?
Where are they located?
What are they interested in?
How are they viewing the site?
How did they get there?
Did they find us via social?
Did they find us with an ad?
Did they find us with SEO?
What did they do on the site?
What content did they see?
Did they have a good UX?
Did they engage with the site?
Did they convert?
Did they complete an action?
Did they make a purchase?
What caused conversions?
What’s included in the Google Analytics training?
Google Analytics Introduction
In this brief introduction, you’ll learn about what Google Analytics is, why it’s important, it’s high-level metrics and insights, understand how it works, discover the difference between a dimension and a metric, and how to create an analytics measurement plan.
In this section, you’ll learn how to read and understand all the reports under dashboards, shortcuts, intelligence reports, real-time, audience, acquisition, behavior, and conversion reports.
In the next section, you’ll learn more on how to create new accounts, properties and views, as well as creating goals and filters, managing users, linking Google accounts, and tracking changes.
Final Lab Assignment
The final section would be to complete at least one of the items discussed during class (e.g. creating a filter, etc.).
Google Analytics Training FAQ
Who should take your Google Analytics training?
Our Google Analytics trainings are great for anyone interested in learning how to interpret data in Google Analytics. There are so many valuable dashboards and settings that help to give you insight into how visitors are engaging with your website, how much money you made, and next-step recommendations.
How do your Google Analytics trainings work?
The Google Analytics trainings are typically onsite where an expert instructor will come to your office and personally train staff members. We typically need 3-4 weeks lead time to arrange a training session since they are fully customized to your training needs. Each student will receive a digital training manual and materials (via thumb drive) prior to the class date, as well as a post-training survey.
How much does your Google Analytics training cost?
It will depend on a few factors, such as the number of attendees, full-day versus half-day training, and location, but a typical Google Analytics training costs between $1,500-$7,500.
Feel free to talk to us
We’d love to hear from you on how we can help with your Google Analytics training and consulting needs.