Google Analytics is a web analytics service offered by Google that collects data from a website or mobile app and reports on metrics. It’s a great way to gather meaningful data, analyze it and make the website better. Google Analytics is only as great as the person using it. While users that are new to Google Analytics can’t view beyond sessions, the program provides great insight on website visitors and how to engage with them.
By the end of the training, you should be able to answer the following:
Audience
Acquisition
Behavior
Conversions
In this brief introduction, you’ll learn about what Google Analytics is, why it’s important, it’s high-level metrics and insights, understand how it works, discover the difference between a dimension and a metric, and how to create an analytics measurement plan.
In this section, you’ll learn how to read and understand all the reports under dashboards, shortcuts, intelligence reports, real-time, audience, acquisition, behavior, and conversion reports.
In the next section, you’ll learn more on how to create new accounts, properties and views, as well as creating goals and filters, managing users, linking Google accounts, and tracking changes.
The final section would be to complete at least one of the items discussed during class (e.g. creating a filter, etc.).
We’d love to hear from you on how we can help with your online marketing training and consulting needs.
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