An SEO consultant works to help your business to be found online. Learn about what they do and what should you look for when hiring one.
Every business has a why that goes beyond profit. Having a clearly defined why is what gives purpose and influences business decisions. It’s what makes organizations different from others in the same category. It ignites passion, fosters connection, and inspires change. Implement a version of SEO that aligns with your organization’s values to improve people’s lives.
Hello, I’m Christina. I’ve been in the SEO industry since 2009, so I’ve seen the good, the bad, and the spammy.
One common trend I’ve observed over the years is that when organizations are values-driven and work from a place of purpose, they experience happier customers and higher profits. Team members also stay longer and build strong relationships with partners – like me.
Mindful SEO practices can be a great way to deliver valuable information and experiences to your customers online. Unfortunately, when it comes to the internet there is a lot of crap content out there (excuse my language). In an effort to rank in Google, there has been an increase in the lack of content integrity, ambiguous linking structure, and poorly written alt text, among other things. This is a terrible experience for both users and search bots.
This is why I do what I do. My purpose is to make the internet a more enjoyable place with mindful SEO strategies that prioritize people.
This has informed my values, which include accessibility, integrity, honesty, and growth.
Benefits of User-Focused SEO
My SEO strategies go beyond appeasing the Google powers that be; they focus on your why — why do you exist? You may pass the bot test by ranking well, but will you pass the customer test?
When partnering with me, you get a data-driven SEO that not only builds a solid relationship with you; you get an SEO that looks at your customer. By doing that, you could benefit from the following:
I primarily work long term with mid-market and enterprise-level businesses. Depending on where your business is at in it’s journey, I also offer smaller engagement options.
Why Work with Me?
How SEO Can Inform Next Steps
SEO and data go hand-in-hand. It’s what empowers us to make valuable business decisions. Here are 4 examples of how you can use SEO data to inform next steps.
How Much Does SEO Cost & Pricing Models? 
High-quality SEO can make all the difference for a business. Learn about a quality SEO campaign, the cost, and why it’s worth the price.
What People are Saying
“I’ve worked with Christina for about 2 years and I have been consistently impressed with her industry knowledge and actionable suggestions.
Christina is a champion of using SEO techniques to improve the experience for the user. She advocates for digital accessibility and UX at every turn. She usually answers SEO questions with multiple points of view; and if she doesn’t know the answer, she will make an introduction to someone who does.”
Caitlin P, Talent Inc.
“My business partner and I have worked closely with Christina over the past six months to increase our online presence as real estate agents in Washington, DC.
Christina was incredibly helpful in helping us understand where to start and what to prioritize.
She helped to also greatly clean up issues on our website and how to cost-effectively increase our ranking. She is a delight to work with.”
Pam W, Donovan & Wye Group
“Christina is a valuable resource for anyone needing SEO support. I have worked with Christina several times on various SEO projects, the most recent being a site migration.
She was able to collaborate with my dev team and copywriters seamlessly, communicate progress and next steps clearly, and complete all tasks well within the migration timeline. I plan to work with Christina again whenever my business requires SEO support.”
George A, Metric Centric