Remain relevant. Stay competitive. Be found. Make an impact.

A user-focused and data-driven approach to SEO consulting

Holistic SEO for mission-driven businesses that seek to positively impact customers and the community.

Amplify your message online by getting in front of targeted audiences, prioritize technical and content implementation based on resources and impact, and increase revenue by improving UX and calls-to-action.

A closeup image of me looking off into the distance. I am a white female with long wavy length hair.

About Me

Hello, I’m Christina. I’ve been in the SEO industry since 2009, so I’ve seen the good, the bad, and the spammy.

One common trend I’ve observed over the years is that when organizations are values-driven and work from a place of purpose, they experience happier customers and higher profits. Team members also stay longer and build strong relationships with partners – like me.

Mindful SEO practices can be a great way to deliver valuable information and experiences to your customers online. Unfortunately, when it comes to the internet there is a lot of crap content and site experiences out there. In an effort to rank in Google, there has been an increase in the lack of content integrity, ambiguous linking structure, and poorly written alt text, among other things. This is a terrible experience for both users and search bots.

This is why I do what I do. My purpose is to improve online experiences and desired business outcomes with mindful SEO strategies that prioritize people. I get to work with awesome brands that share my vision by amplifying their message online, improving site engagement, and ultimately increasing revenue to keep it going.

This has informed my values, which include accessibility, integrity, honesty, and growth.

Learn More About Me & My Experience

Benefits of User-Focused SEO

My SEO strategies go beyond appeasing the Google powers that be; they focus on your why — why do you exist? You may pass the bot test by ranking well, but will you pass the customer test?

When partnering with me, you get a data-driven SEO that not only builds a solid relationship with you; you get an SEO that focuses on your customer. By doing that, you will benefit from the following:

Increased
Conversions

Improve noticeable calls-to-action and increase overall conversion and ROI metrics.

Better
Engagement

Get visitors to stay on your site longer, engage, and view more valuable content.

Improved
Efficiencies

Make the most of marketing dollars with integrated marketing strategies.

SEO Services

I primarily work long term with mid-market and enterprise-level businesses. Depending on where your business is at in it’s journey, I also offer smaller engagement options.

SEO Consulting

This is best suited for medium and large-sized businesses that require ongoing SEO support. Here I provide strategic and custom SEO solutions that lead to a better user experience, more sales, and higher conversion rates.

SEO Training

This is best suited for medium and large-sized businesses wanting to teach their internal teams (marketing, content, product, tech, etc.) about the basics of SEO in a fun, comprehensive and easy-to-learn way.

SEO Audits

This is best suited for medium and large-sized businesses that may have limited resources for ongoing SEO consulting and want to have the flexibility to work through recommendations that span across content, technical, CRO, and more.

SEO Consults (1 Hour)

This is best suited for smaller businesses that may not have the budget or resources in place, yet would still like to grab an hour or two of my time to ask questions and jot down recommended next steps based on initial findings.

Learn More About My SEO Services

Why Work with Me?

Customization

There is no one size fits all. That’s why I provide custom SEO strategies and guidance.

Personalization

I only work with a few clients at a time to better promote their business online.

Education

I have the heart of the teacher and no question is a silly question. It’s a safe space.

Participation

I’ve been in the SEO industry since 2009, so I’ve seen and done a lot over the years.

SEO Resources

(Click on an image below to read the resource.)

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View All SEO Resources

Blog Posts

SEO is constantly evolving, and the strategies required to properly optimize a site are evolving with it. Read helpful SEO articles and best practices to stay on top of the industry.

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What Does an SEO Consultant Do?

An SEO consultant works to help your business to be found online. Learn about what they do and what should you look for when hiring one.

How SEO Can Inform Next Steps

SEO and data go hand-in-hand. It’s what empowers us to make valuable business decisions. Here are 4 examples of how you can use SEO data to inform next steps.

How Much Does SEO Cost & Pricing Models? [2023]

High-quality SEO can make all the difference for a business. Learn about a quality SEO campaign, the cost, and why it’s worth the price.

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Featured In

(Click on an image below to read to my contribution.)

What People are Saying

“I’ve worked with Christina for about 2 years and I have been consistently impressed with her industry knowledge and actionable suggestions.

Christina is a champion of using SEO techniques to improve the experience for the user. She advocates for digital accessibility and UX at every turn. She usually answers SEO questions with multiple points of view; and if she doesn’t know the answer, she will make an introduction to someone who does.”

Caitlin P, Talent Inc.

“My business partner and I have worked closely with Christina over the past six months to increase our online presence as real estate agents in Washington, DC.

Christina was incredibly helpful in helping us understand where to start and what to prioritize.

She helped to also greatly clean up issues on our website and how to cost-effectively increase our ranking. She is a delight to work with.”

Pam W, Donovan & Wye Group

“Christina is a valuable resource for anyone needing SEO support. I have worked with Christina several times on various SEO projects, the most recent being a site migration.

She was able to collaborate with my dev team and copywriters seamlessly, communicate progress and next steps clearly, and complete all tasks well within the migration timeline. I plan to work with Christina again whenever my business requires SEO support.”

George A, Metric Centric