Search engine optimization (SEO) is a multi-step process that reviews, evaluates and improves various factors of a website’s content and architectural structure in order to increase organic positioning and ensure that the website is in a top-ranking position for industry specific, high-volume keywords. The purpose of SEO is to gain visibility on the first page of search pages in order to generate relevant and quality leads.
It’s one of the most cost-effective ways of getting traffic to a website and driving visitors through the funnel in order to turn them into customers. There are several benefits to SEO, including the following:
This is the foundation of all search engine optimization and should never be ignored. Selecting the right keywords can either make or break your brand.
This is one factor that affects keyword rankings by making it easy for search engines to find, index and understand the topical nature of your website’s content.
How a website is built influences it’s crawlability. It provides a better user experience, as well as directs visitors through the conversion funnel faster.
Learn the foundations of running an SEO campaign. Topics include keyword research, on- and off-page factors, site architecture, mobility, and analytics.
See the full customer cycle when a visitor lands on your site by reviewing performance metrics that help inform actionable next step business decisions.
This is the process of creating a great user experience to position your site as a thought leader and ultimately increase overall conversions and revenue.
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