Why Search Engine Optimization?
Search engine optimization (SEO) is a way to get in front of your customers on search engines. It’s a way to help optimize web pages to increase the chances of being found in search results. It’s also a way to optimize decisions for when visitors engage with your brand.
SEO is how you get in front of your customers online.
SEO is how you can be competitive in SERPs.
SEO is how you can remain relevant on search engines.
SEO is how you can make impactful business decisions.
For Growth-Stage Businesses
Your business may have reached the point where it’s too much to continue doing the marketing on your own or your current SEO company no longer makes sense based on where your company is at in its journey. Growing businesses deserve more attention than the templated options available. Get custom SEO support to help amplify your business message on search engines that are based on data and research.
For Internal Marketing Teams
There may be a desire to outsource the overflow of SEO work a marketing team has been tasked with, or teach the entire marketing team how to incorporate and implement SEO going forward. Working with an SEO consultant can help with getting internal teams aligned (e.g. marketing managers, developers, content writers, etc.) on what’s needed, and avoid gaps in SEO support should a team member leave or a new one join.
Notable Search Engine Optimization Stats
Consumers are using search to be more informed.
Of online experiences begin
with a search engine.
Of people never scroll past
the first page of SERPs.
Of inbound website traffic
comes from a search engine.
1. Initial Meeting
I’ll have a call to discuss your SEO goals to determine if we’re a good fit for each other and if I believe SEO makes sense for your business given where it is in its journey.
I’ll then perform a high-level analysis to discover your current online presence and map out our recommended next steps for your business based on our initial findings.
Over the course of SEO engagement, I will work with your team on SEO implementation and help the website reach its fullest potential in search engine result pages.
SEO is not a set it and forget it strategy. I will provide a monthly SEO report to monitor data, along with insights, successes and areas that still need improvement.
Here Are Some Ways I Can Help
This is the foundation of all search engine optimization and should never be ignored. Selecting the right keywords can either make or break your brand.
This is one factor that affects keyword rankings by making it easy for search engines to find, index and understand the topical nature of your website’s content.
How a website is built influences it’s crawlability. It provides a better user experience, as well as directs visitors through the conversion funnel faster.
Learn the foundations of running an SEO campaign. Topics include keyword research, on- and off-page factors, site architecture, mobility, and analytics.
See the full customer cycle when a visitor lands on your site by reviewing performance metrics that help inform actionable next step business decisions.
This is the process of creating a great user experience to position your site as a thought leader and ultimately increase overall conversions and revenue.
SEO Consulting FAQ
How Much Does Your SEO Consulting Services Cost?
It depends on a number of different factors, such as the level and type of SEO support needed, but a typical retainer costs between $3,500-$7,500+ a month.
Do You Require A Minimum Amount Of Time To Work With Clients?
Yes, I typically require a minimum of 6-months. I work with clients long term as a partner (versus a vendor). There are some situations where I provide ad-hoc analysis, but these are usually very in-depth and take over a month to put together.
Can You Guarantee That My Business Will Rank On The First Page Of Google?
I cannot make any guarantees since there are so many factors that will impact this, such as competition levels, algorithm updates, site architecture updates, and more. I also suggest that if someone guarantees this that you should ask how and when.
There Are So Many SEO Specialists Out There. Is MediaSesh Right For Me?
Depending on where your business is in its journey, it may or may not make sense for us to work together. I typically work with growing businesses that want me to amplify the message they already started. I always chat with potential clients to see if it makes sense for us to work together. If it’s not a match, I can provide recommendations for other SEO agencies or consultants that I believe would make the most sense for you.
How Will I Know That Your SEO Efforts Are Having A Positive Impact On My Business?
I provide all our clients monthly SEO reports. This allows me to monitor SEO successes and areas that still need improvement. It utilizes data to help inform actionable next step recommendations.
I’d love to hear from you. If you’d like to learn more about how I can
take your SEO efforts to the next level, reach out today.