If the product, customer service, and online experience are bad, there is no amount of SEO that will save you long-term.
Why Have a Comprehensive SEO Audit?
Similar to a mechanic conducting a 180-point inspection, this type of evaluation conducts a deep dive into the many elements that impact SEO success.
It essentially reviews the potential threats and untapped opportunities, both SEO and non-SEO related.
This is best suited for medium and large-sized businesses that may have limited resources for ongoing SEO consulting and want to have the flexibility to work through recommendations that span across content, technical, CRO, and more.
My SEO audits are structured in a prioritized way based on impact, level of effort, and resources required. It’s crafted in an easy-to-digest format and is broken down by error description, insight(s), and next step(s).
Benefits of an SEO Audit
SEO Audit Categories
Each SEO audit may start out the same, but eventually, the output for each analysis looks different. That’s because each organization has different threats and opportunities that are specific to them. Depending on your business, a comprehensive SEO audit may cover topics such as these:
This will review current online visibility and performance metrics to uncover how visitors are currently finding and engaging with your website.
This provides suggestions to improve on-page elements (e.g., title tags, headings, alt text), as well as a few content gap opportunities.
This will identify hindrances that are negatively impacting crawlability and indexation, preventing the site from reaching its fullest potential in SERPs.
This will provide suggestions on how to generate valuable, high-quality links back to the site in order to improve online authority and clout.
This will provide a few ways to improve noticeable calls-to-action in order to improve site engagement and increase overall conversion rates.
This will outline high-level core keywords you should be targeting. It considers search volume, search intent, and competition.
SEO Audit Process
We’ll have a call to discuss your SEO challenges, goals, and objectives. We’ll determine if we’re a good fit for each other. If not, I’ll provide suggestions for other SEOs.
Once contracts are signed and access to analytics and other data tools have been granted, I’ll spend the next 3-4 weeks putting together your comprehensive SEO audit.
We’ll have a 90-minute meeting to review the SEO findings. It’s a great idea to include content writers, engineers, and the product and marketing teams.