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SEO Case Study for a Higher Education Institution in D.C.

Staying relevant in a competitive search landscape


Higher Education


Washington, D.C.


2013 – Present


Increase enrollment

The Challenge

A prestigious university situated in the vibrant center of Washington, D.C., sought to enhance its presence and connect with prospective students through search engines. Their objective was to boost enrollment in a diverse array of continuing education offerings. These programs encompassed online and on-campus Master of Professional Studies degrees, a range of professional and graduate certificate programs, bachelor completion initiatives, and executive education courses.

Additionally, the university played a pivotal role in managing summer programs tailored for high school students, the summer sessions for graduate and undergraduate students, and their English language and teacher training.

Despite its esteemed reputation and popularity, they faced stiff competition in the digital arena. To maintain and enhance its competitive edge, there was a pressing need to elevate its online visibility and appeal. This strategic move was to sustain program competitiveness, introduce innovative program offerings, and contribute to financial growth and stability.

The Solution

Data-driven SEO recommendations that improve E-E-A-T, user experience, and aligns with digital accessibility.

Content (re)optimizations

Program renaming research

Keyword research

Content topics research

Content brief creation

GA4 migration

Monthly reporting

Looker Studio dashboards

Press release optimization

PRNewswire distribution

YouTube optimizations

PPC alignment

Site migrations (2x)

Technical corrections

Page speed audits

Schema code recs

The Outcome

SEO accomplished the following goals over the past 12 months.

Organic visits
# Ranked Keywords

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