Home > Resources > Case Studies > Roofing Company in Colorado

SEO Case Study for a Roofing Company in Colorado

Maintaining a competitive edge in the evolving face of search






Aug 2019 – June 2024


Increase calls

The Challenge

A locally-owned and operated roofing company based in Colorado set out to enhance its market position and attract more customers through effective online visibility. The company’s objective was to expand its client base, offering a comprehensive range of roofing solutions that included residential, commercial, and multi-family roof repair, maintenance, and emergency services.

Despite its solid reputation and commitment to high-quality service, the company faced significant challenges in the competitive digital arena. Their previous collaborations with two different SEO companies fell short of expectations, marked by a lack of adequate updates on crucial SEO developments and a noticeable absence of tangible improvements in their online presence.

In response to these challenges, the roofing contractor recognized the urgent need to overhaul its digital marketing strategy. This strategic pivot was essential not only to maintain a competitive edge in the dynamic roofing industry but also to broaden their customer reach, effectively showcase their diverse service offerings, and ensure sustainable business growth and success.

The Solution

Data-driven SEO recommendations that improve E-E-A-T, user experience, and aligns with digital accessibility.

Content (re)optimizations

Content consolidation

Content topics research

Content writing

GA4 migration

Monthly reporting

Looker Studio dashboards

Google Profile management

Review management

Citation building

Citation updating

Technical reviews

Relocation research

The Outcome

SEO accomplished the following goals over the past 12 months.

Organic visits
New visits
# Ranked keywords

Why Work With Me?


There is no one size fits all. That’s why I provide custom SEO strategies and guidance.


I only work with a few clients at a time to better promote their business online.


I have the heart of the teacher and no question is a silly question. It’s a safe space.


I’ve been in the SEO industry since 2009, so I’ve seen and done a lot over the years.