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SEO Case Study for a Technology-Enabled Career Services Platform

Staying on Top in the Rapidly Evolving Job Search Sector


Software / Technology


New York


Nov 2020 – Oct 2022


Increase sales

The Challenge

A forward-thinking, tech-enabled career services platform sought to elevate its online presence across four key domains, aiming to engage more effectively with job seekers and professionals. The platform was designed to enhance career progression with tools such as ATS-friendly resume writing and comprehensive interview preparation.

While the platform demonstrated resilience in a highly competitive digital environment, it faced challenges in keeping pace due the impact of several search engine algorithm updates. These factors underscored the necessity for a more proactive and adaptive approach to online visibility and user engagement. Such a strategy was vital not only for maintaining a competitive edge but also for expanding the user base and introducing innovative, technology-driven career tools. Our collaboration aimed to enhance the platform’s market position, enrich its service offerings, and lay the groundwork for sustained growth and success.

The Solution

Data-driven SEO recommendations that improve E-E-A-T, user experience, and aligns with digital accessibility.

Content (re)optimizations

Content audit

Content topics research

Keyword research

Monthly reporting

Benchmark reporting

Looker Studio dashboards

SEO training

Internal linking updates

Site migration support

Landing page deep dives

Tech audit and guidance

Hreflang tag analysis

Schema recs

The Outcome

SEO cumulatively generated the following metrics across four domains over two years.

Organic visits
# Ranked keywords

Why Work With Me?


There is no one size fits all. That’s why I provide custom SEO strategies and guidance.


I only work with a few clients at a time to better promote their business online.


I have the heart of the teacher and no question is a silly question. It’s a safe space.


I’ve been in the SEO industry since 2009, so I’ve seen and done a lot over the years.