Image Descriptions for GA4 Marketing Report Dashboard

Below are high-level image descriptions for the charts located in my GA4 Marketing Report Looker Studio dashboard. These images provide a big-picture view without diving into the specifics, as the data they represent is always on the move, updating monthly or even daily.

If you ever find yourself needing more detail, an export of a data from the charts, or a different explanation format, I’m just an email away at christina@mediasesh.com. Helping of make sense of the data, no matter your preferred method of communication, is something I take seriously. I’m still learning, so thoughts and feedback are invaluable.

Acquisition

1. Default Channel Groups: A GA4 dashboard displaying acquisition metrics for default channel groups, including users, sessions, events, and key events. Visualizations include top channel group trends, source ownership, device usage, retention, and channel performance over time. A breakdown table lists landing pages by channel with user, session, and event data. Filters allow segmentation by channel, source, subfolder, page, device, and country.
2. AI/LLM Traffic: A GA4 dashboard displaying AI/LLM traffic metrics, including users, sessions, events, and key events. Visualizations show top AI/LLM traffic sources over time, source ownership distribution, device usage, and user retention. A bar chart tracks traffic performance over time, and a breakdown table lists session sources with metrics like users, views, sessions, engagement sessions, and events. Filters enable segmentation by channel, source, subfolder, page, device, and country.
3. Referral Traffic: A GA4 dashboard displaying referral traffic metrics, including users, sessions, events, and key events. Visualizations include top referral sources over time, source ownership distribution, device usage, and user retention. A bar chart tracks referral traffic performance over time, and a breakdown table lists session sources with metrics like users, views, sessions, engagement sessions, and events. Filters enable segmentation by channel, source, subfolder, page, device, and country.
4. Organic Social Traffic: A GA4 dashboard displaying organic social traffic metrics, including users, sessions, events, and key events. Visualizations include top organic social sources over time, source ownership distribution, device usage, and user retention. A bar chart tracks organic social traffic performance over time, and a breakdown table lists session sources with metrics like users, views, sessions, engagement sessions, and events. Filters enable segmentation by channel, source, subfolder, page, device, and country.
5. Unassigned Traffic: A GA4 dashboard displaying unassigned traffic metrics, including users, sessions, events, and key events. Visualizations include top unassigned sources over time, source ownership distribution, device usage, and user retention. A bar chart tracks unassigned traffic performance over time, and a breakdown table lists session sources with metrics like users, views, sessions, engagement sessions, and events. Filters enable segmentation by channel, source, subfolder, page, device, and country.
6. Email Traffic: GA4 dashboard displaying email traffic metrics, including users, sessions, events, and key events. Visualizations include top email campaigns over time, campaign ownership distribution, device usage, and user retention. A bar chart tracks email traffic performance over time, and a breakdown table lists session campaigns with metrics like users, views, sessions, engagement sessions, and events. Filters enable segmentation by channel, source, subfolder, page, device, and country.

Engagement

1. Key Events: A GA4 dashboard displaying key event metrics, including total key events and active users. Visualizations include key event trends over time, event ownership distribution, device usage, and user retention. Bar charts show top channel groups by key events, and a breakdown table lists event names with metrics like key events, active users, key events per user, and revenue. Filters enable segmentation by channel, source, subfolder, page, device, and country.
2. Event Count: A GA4 dashboard displaying event count metrics, including total events and active users. Visualizations include top events over time, event ownership distribution, device usage, and user retention. Bar charts show top channel groups by event count, and a breakdown table lists event names with metrics like event count, active users, events per user, and revenue. Filters enable segmentation by channel, source, subfolder, page, device, and country.
3. Total Users: A GA4 dashboard displaying total user metrics, including total users, active users, events per user, and key events per user. Visualizations include user trends over time, subfolder ownership distribution, device usage, and user retention. Bar charts show top channel groups by total users, and a breakdown table lists landing pages with metrics like users, active users, events per user, and key events per user. Filters enable segmentation by channel, source, subfolder, page, device, and country.
4. Sessions: A GA4 dashboard displaying session metrics, including total sessions, views per session, events per session, and key events per session. Visualizations include session trends over time, subfolder ownership distribution, device usage, and user retention. Bar charts show top channel groups by sessions, and a breakdown table lists landing pages with metrics like sessions, views per session, events per session, and key events per session. Filters enable segmentation by channel, source, subfolder, page, device, and country.
5. Engaged Sessions: A GA4 dashboard displaying engaged session metrics, including total sessions, engaged sessions, events per engaged session, and key events per engaged session. Visualizations include engaged session trends over time, subfolder ownership distribution, device usage, and user retention. Bar charts show top channel groups by engaged sessions, and a breakdown table lists landing pages with metrics like sessions, engaged sessions, events per session, and key events per session. Filters enable segmentation by channel, source, subfolder, page, device, and country.
6. New vs Returning Users: A GA4 dashboard displaying new versus returning user metrics, including total new users, returning users, and key events for each group. Visualizations include new vs. returning user trends over time, subfolder ownership distribution, device usage, and retention rates. Bar charts show top channel groups by new and returning users, and a breakdown table lists landing pages with metrics like user type, users, engagement sessions, events, and key events. Filters enable segmentation by channel, source, subfolder, page, device, and country.
7. Average Engagement Time Per User: A GA4 dashboard displaying average engagement time per user metrics, including overall average engagement time and trends over time. Visualizations include engagement time distribution by day of the week, subfolder ownership, device usage, and retention rates. Bar charts show top channel groups by average engagement time per user, and a breakdown table lists landing pages with metrics like average engagement time per user (AETPU), active users, and engagement rate. Filters enable segmentation by channel, source, subfolder, page, device, and country.

Monetization

1. Purchase Journey: A GA4 dashboard displaying purchase journey metrics, including product views, cart additions, checkouts, and completed purchases. Visualizations include the purchase journey trend over time and breakdowns by device category and product name. Bar charts show engagement by device type, and tables detail metrics such as views, cart additions, checkouts, and purchases per product and device category. Filters enable segmentation by channel, source, subfolder, page, device, and country.
2. Items Purchased: A GA4 dashboard displaying monetization metrics related to items purchased, including total items purchased, conversion rate, and revenue. Visualizations include item purchase trends over time, top purchased items, channel groups by items purchased, device usage, and user retention. Bar charts show top channels driving purchases, and a breakdown table lists product names with metrics like views, purchases, conversion rate, and revenue. Filters enable segmentation by channel, source, subfolder, page, device, and country.
3. Item Revenue: A GA4 dashboard displaying monetization metrics related to item revenue, including total revenue, conversion rate, and top revenue-generating items. Visualizations include revenue trends over time, top items by revenue, channel groups by revenue, device usage, and user retention. Bar charts show top channels driving revenue, and a breakdown table lists product names with metrics like views, purchases, conversion rate, and revenue. Filters enable segmentation by channel, source, subfolder, page, device, and country.
4. Item Promotion Clicks: A GA4 dashboard displaying monetization metrics related to item promotion clicks, including total clicks, click-through rate (CTR), and revenue. Visualizations include promotion click trends over time, top promotions by clicks, channel groups by item promotion clicks, device usage, and user retention. Bar charts show top channels driving promotion clicks, and a breakdown table lists promotion names with metrics like promo views, clicks, CTR, and revenue. Filters enable segmentation by channel, source, subfolder, page, device, and country.
5. Item Discounts: A GA4 dashboard displaying monetization metrics related to item discounts, including total discounts, conversion rate, and revenue. Visualizations include discount trends over time, top discounted items, channel groups by item discounts, device usage, and user retention. Bar charts show top channels driving discount usage, and a breakdown table lists product names with metrics like discounts, purchases, conversion rate, and revenue. Filters enable segmentation by channel, source, subfolder, page, device, and country.

User

1. Language: A GA4 dashboard displaying user language metrics, including top languages by active users, engagement sessions, events, and key events. Visualizations include language trends over time, language ownership distribution, and subfolder language distribution. Bar charts show top language performance by active users and key events. A breakdown table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by language. Filters enable segmentation by channel, source, subfolder, page, device, and language.
2. Country: A GA4 dashboard displaying user country metrics, including top countries by active users, engagement sessions, events, and key events. Visualizations include country trends over time, country ownership distribution, and subfolder country distribution. Bar charts show top country performance by active users and key events. A breakdown table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by country. Filters enable segmentation by channel, source, subfolder, page, device, and country.
3. Region: A GA4 dashboard displaying user region metrics, including top regions by active users, engagement sessions, events, and key events. Visualizations include region trends over time, region ownership distribution, and subfolder region distribution. Bar charts show top region performance by active users and key events. A breakdown table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by region. Filters enable segmentation by channel, source, subfolder, page, device, and region.
4. City: A GA4 dashboard displaying user city metrics, including top cities by active users, engagement sessions, events, and key events. Visualizations include city trends over time, city ownership distribution, and subfolder city distribution. Bar charts show top city performance by active users and key events. A breakdown table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by city. Filters enable segmentation by channel, source, subfolder, page, device, and city.

Tech

1. Device Categories: A GA4 dashboard displaying device category metrics, including desktop and mobile active users, key events, and retention. Visualizations include active user trends over time by device category, subfolder ownership distribution, and device usage breakdown. Bar charts show top channel groups by device category, and a breakdown table lists landing pages with metrics like users, engagement sessions, events, and key events, segmented by device. Filters enable segmentation by channel, source, subfolder, page, device, and country.
2. Browsers: A GA4 dashboard displaying browser metrics, including top browsers by active users, engagement sessions, events, and key events. Visualizations include browser usage trends over time, browser ownership distribution, and subfolder browser distribution. Bar charts show top browser performance by active users and key events. A breakdown table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by browser. Filters enable segmentation by channel, source, subfolder, page, device, and browser.
3. Screen Resolution: A GA4 dashboard displaying screen resolution metrics, including top resolutions by active users, engagement sessions, events, and key events. Visualizations include screen resolution usage trends over time, resolution ownership distribution, and subfolder resolution distribution. Bar charts show top screen resolution performance by active users and key events. A breakdown table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by screen resolution. Filters enable segmentation by channel, source, subfolder, page, device, and resolution.
4. Operating System: A GA4 dashboard displaying operating system metrics, including top OS by active users, engagement sessions, events, and key events. Visualizations include OS usage trends over time, OS ownership distribution, and subfolder OS distribution. Bar charts show top operating system performance by active users and key events. A table lists landing pages with metrics like active users, engagement sessions, events, and key events, segmented by operating system. Filters enable segmentation by channel, source, subfolder, page, device, and OS.

Final Note

Please note that navigating Looker Studio with a screen reader might present challenges in certain situations. While the image descriptions provided aim to be useful, I acknowledge they may not capture all the specific data points you’re seeking. Should you have any accessibility concerns, or if you wish to share feedback, questions, or comments, I warmly invite you to reach out to me via email at christina@mediasesh.com. Your input is invaluable and I’m here to assist you in any way I can!