A provider of high-quality home fitness equipment encountered a challenge in the post-COVID-19 market landscape. During the pandemic, they experienced an unprecedented surge in sales as customers sought at-home fitness solutions during lockdowns. However, as normalcy resumed and consumer trends evolved, they faced a noticeable decline in both online traffic and sales.
This downturn was not just a reflection of changing consumer behaviors; it also highlighted the intense competition within the industry. With the decrease in search demand for home fitness equipment, their online visibility started to wane. This presented a critical challenge: how to maintain their market presence and continue to appeal to their customer base in an environment where home fitness was no longer a necessity but a choice.
The goal was to re-establish this brand as not just as a product provider, but as a leading voice and authority in home fitness. We needed to adapt and evolve their online strategy to stay relevant in a market that was quickly shifting its priorities.
Data-driven SEO recommendations that improve E-E-A-T, user experience, and aligns with digital accessibility.
One month after the first batch of product page optimizations and continued blog post optimizations, SEO accomplished: