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SEO Case Study for a Fitness Equipment Company

Remaining relevant despite evolving consumer behaviors


Fitness Equipment




Aug 2023 – June 2024


Increase sales

The Challenge

A provider of high-quality home fitness equipment encountered a challenge in the post-COVID-19 market landscape. During the pandemic, they experienced an unprecedented surge in sales as customers sought at-home fitness solutions during lockdowns. However, as normalcy resumed and consumer trends evolved, they faced a noticeable decline in both online traffic and sales.

This downturn was not just a reflection of changing consumer behaviors; it also highlighted the intense competition within the industry. With the decrease in search demand for home fitness equipment, their online visibility started to wane. This presented a critical challenge: how to maintain their market presence and continue to appeal to their customer base in an environment where home fitness was no longer a necessity but a choice.

The goal was to re-establish this brand as not just as a product provider, but as a leading voice and authority in home fitness. We needed to adapt and evolve their online strategy to stay relevant in a market that was quickly shifting its priorities.

The Solution

Data-driven SEO recommendations that improve E-E-A-T, user experience, and aligns with digital accessibility.

Content (re)optimizations

Content topics research

Content brief creation

Keyword research

Monthly reporting

Looker Studio dashboards

The Outcome

One month after the first batch of product page optimizations and continued blog post optimizations, SEO accomplished:

Organic clicks
# Ranked Keywords

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