Corporate SEO Training

In this brief introduction, you’ll get an easy to understand introduction to SEO and content marketing, the benefits, the importance of search positioning, and search engine algorithm differences.

In this section, you’ll learn all about keyword research, including what it is, the typical methodology for finding keywords, and several different ways to conducting keyword research, which will be used for optimizing your website.

On-page optimization is when you optimize your website with targeted keywords you’re your keyword research. Here you’ll learn more about what exactly on-page optimization entails, how to optimize pages of a website from your keyword research, and best practices to optimizing your website.

It’s also important to get links from other websites to point back to your website, since it tells search engines that your website is valuable and worth linking to from other websites. Learn about what off-page optimization entails, what the right and wrong way to build links are, and how to gather external links.

Site architecture can be intimidating at times since it deals with the more technical aspects of your website, such as navigation and broken links. In this section, you’ll get the easy-to-digest version of what site architecture is, why it’s important, and what the different site architecture elements are.

This section will help to illustrate how to merge SEO and content marketing together by conducting a content inventory, how to map content and keywords to the buyer’s sales journey, and how to brainstorm new topic ideas to write about.

It’s not enough to implement an SEO and content marketing campaign without seeing how to tweak them to make them better. SEO and content marketing are not the types of online marketing strategies that you can set it and forget it. In this last section, you’ll learn some key performance metrics (KPIs) for measuring your SEO and content marketing campaigns to see if its successful or needs improvement.