About this service
I train businesses and internal marketing teams on how to think strategically, analytically and thoughtfully on incorporating search engine optimization into their marketing mix. Attendees will learn the basics of SEO and how it has so much to offer a business.
It’s important to remember, what’s the point of having a great website if no one can find it?
What’s included in the SEO training?
Chapter 1
SEO & Content Marketing Overview
In this brief introduction, you’ll get an easy to understand introduction to SEO and content marketing, the benefits, the importance of search positioning, and search engine algorithm differences.
Chapter 2
Keyword Research
In this section, you’ll learn all about keyword research, including what it is, the typical methodology for finding keywords, and several different ways to conducting keyword research, which will be used for optimizing your website.
Chapter 3
On-Page Optimization
On-page optimization is when you optimize your website with targeted keywords from your keyword research. Here you’ll learn more about what exactly on-page optimization entails, how to optimize pages of a website from your keyword research, and best practices to optimizing your website.
Chapter 4
Off-Page Optimization
It’s also important to get links from other websites to point back to your website, since it tells search engines that your website is valuable and worth linking to from other websites. Learn about what off-page optimization entails, what the right and wrong way to build links are, and how to gather external links.
Chapter 5
Site Architecture
Site architecture can be intimidating at times since it deals with the more technical aspects of your website, such as navigation and broken links. In this section, you’ll get the easy-to-digest version of what site architecture is, why it’s important, and what the different site architecture elements are.
Chapter 6
SEO Content Marketing Strategy
This section will help to illustrate how to merge SEO and content marketing together by conducting a content inventory, how to map content and keywords to the buyer’s sales journey, and how to brainstorm new topic ideas to write about.
Chapter 7
Analytics & Reporting
It’s not enough to implement an SEO and content marketing campaign without seeing how to tweak them to make them better. SEO and content marketing are not the types of online marketing strategies that you can set it and forget it. In this last section, you’ll learn some key performance metrics (KPIs) for measuring your SEO and content marketing campaigns to see if its successful or needs improvement.
What’s included in the SEO training?
Who Should Take Your SEO Training?
My SEO trainings are great for agencies and internal marketing teams that want to learn how to use SEO for their own business or for their customers. I always encourage my clients with web developers, social media strategists, and content marketing writers, to have them in the training as well since SEO plays a role in all of these.
How Do Your SEO Trainings Work?
The SEO trainings are typically onsite or via Zoom where I will personally train staff members. I typically need 3-4 weeks lead time to arrange a training session since they are fully customized to your training needs. Each student will receive a digital training manual and materials (via thumb drive) prior to the class date, as well as a post-training survey.
How Much Does Your SEO Training Cost?
It will depend on a few factors, such as the number of attendees, full-day versus half-day training, and location, but a typical SEO training costs between $3,500-$7,500.
Let’s Connect!
I’d love to hear from you. If you’d like to learn more about how I can take your SEO efforts to the next level, reach out today.