Why SEO for Health & Wellness?
Customers frequently begin their research on search engines when looking for health and wellness options. A well-planned SEO strategy can greatly improve your health and wellness brand’s online presence, increasing the likelihood of reaching more customers and boosting engagement.
The health and wellness industry spans a diverse and comprehensive range, from fitness and nutrition to mental well-being and holistic health solutions. It includes products like supplements, fitness equipment, wellness apps, mental and emotional wellness tools, hydration and filtration, healthy lifestyle services, outdoor and adventure gear, and much more.
Effective SEO makes your health and wellness services and products more discoverable online, connecting you with customers during their search. This method tailors your online content to match the specific needs and questions of your audience, enhancing your digital visibility and resonating with their interests.
Applying this strategy is vital for increasing your brand’s presence and differentiating it in the highly competitive health and wellness market.
Benefits SEO for Health & Wellness Brands
Here are some ways I can help
Depending on your health and wellness line and what I identify while putting together your proposal, these are a few of the SEO strategies I might provide:
Identifies key terms potential customers use to help in tailoring content to their search patterns.
Enhances existing and new website content to appeal to and engage with target audiences and search engines.
Improves website functionality and search engine ranking. Helps users and search bots from getting stuck.
Equips team members with skills to maintain and improve SEO. They’ll feel empowered to help.
Tracks progress to highlight successes and identify areas needing attention and improvement.
Measures how effectively the website turns visitors into loyal customers and brand advocates.
SEO Case Study for a Fitness Equipment Company
A provider of high-quality home fitness equipment encountered a challenge in the post-COVID-19 market landscape. During the pandemic, they experienced an unprecedented surge in sales as customers sought at-home fitness solutions during lockdowns. However, as normalcy resumed and consumer trends evolved, they faced a noticeable decline in both online traffic and sales. The goal was to re-establish this brand as not just as a product provider, but as a leading voice and authority in home fitness.
My SEO Process
I’ll perform a high-level analysis to discover your current online presence, which will inform my recommended strategy for a 12-month retainer.
Over the course of SEO engagement, I will work with your team to resolve errors and help the website reach its fullest potential in SERPs.
SEO is not a set-it-and-forget-it strategy. I will continue to provide ongoing actionable next-step suggestions as the face of SEO changes.