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Health & Wellness SEO Consulting Services

SEO that Protects, Enhances & Expands Your Brand’s Visibility

Why SEO for Health & Wellness?

Customers frequently begin their research on search engines when exploring health and wellness options.

SEO supports how enterprise health and wellness brands appear during that research process, helping extend reach and engagement across a crowded and highly competitive market.

The health and wellness space spans a wide range of categories, from fitness and nutrition to mental well-being, supplements, equipment, digital tools, and lifestyle services. For large brands, this often means managing multiple product lines, claims, and content types, all of which influence how information is evaluated by both users and search systems.

SEO supports how health and wellness information is organized, surfaced, and understood during the research process. This includes aligning content with how people search for health-related topics while reinforcing accuracy, consistency, and brand standards across pages and platforms.

In an industry where credibility directly affects consideration and trust, SEO helps protect existing visibility while improving how brands show up as search behavior, regulations, and competition evolve. The focus is on strengthening long-term presence without compromising user experience or content integrity.

Benefits SEO for Health & Wellness Brands

Sustained Visibility: SEO helps brands maintain visibility across products and services as search behavior and competition change.

Intent-Driven Reach: Search supports connection the brand and people actively researching health topics, products, and solutions.

Competitive Positioning: SEO helps defend, improve and expand presence against other brands competing for trust and attention.

Improved Experience: SEO often surfaces opportunities to improve product findability, content clarity, and site usability during the buying journey.

Here are some ways I can help

Enterprise health and wellness brands face different search challenges depending on structure, systems, and teams. Here are some ways I provide support:

SEO Strategy

Ongoing partnership focused on prioritization, tradeoffs, and decision-making across complex environments rather than task-based optimization.

Site Migrations

Support during large-scale redesigns, replatforming, and domain changes to protect visibility and mitigate risk before, during, and after launch.

Technical SEO

Review of crawl, indexation, and performance signals to surface top priority technical problems that limit search visibility across large and complex sites.

International SEO

Help managing search across multiple regions and languages so markets stay aligned without competing against each other or fragmenting visibility.

AI Search

Support for testing how content appears in AI-driven search, tracking what can be measured today, and experimenting thoughtfully as it evolves.

Internal Site Search

Analysis of on-site search behavior to better understand what visitors are trying to find and where content or navigation falls short in supporting user goals.

SEO Case Study for a Fitness Equipment Company

View Case Study

A provider of high-quality home fitness equipment encountered a challenge in the post-COVID-19 market landscape. During the pandemic, they experienced an unprecedented surge in sales as customers sought at-home fitness solutions during lockdowns. However, as normalcy resumed and consumer trends evolved, they faced a noticeable decline in both online traffic and sales. The goal was to re-establish this brand as not just as a product provider, but as a leading voice and authority in home fitness.

Organic clicks

Conversions

# Ranked keywords

My SEO Process

Initial Call

We’ll have a call to discuss your SEO goals and objectives to discover if we’re a good fit for each other.

Analysis

I’ll perform a high-level analysis to discover current online presence and the best next step opportunities.

Consulting

Over the course of our engagement, I will work with your team to help the website reach its fullest potential in SERPs.

Maintenance

SEO is never set it and forget it. I will provide ongoing actionable next-step suggestions based on priorities and data.

Why Work With Me?

Customization

There is no one size fits all. That’s why I provide custom SEO strategies and guidance.

Personalization

I only work with a few clients at a time to better promote their business online.

Education

I have the heart of a teacher and no question is silly. It’s a safe space.

Participation

I’ve been in the SEO industry since 2009, so I’ve seen and done a lot over the years.

Frequently Asked Questions

It depends on a number of different factors, such as the level and type of SEO support needed, but a typical retainer costs between $5,500-$7,500+ a month.

Yes, I typically require a minimum of 6-months. I work with clients long term as a partner (versus a vendor). There are some situations where I provide ad-hoc analysis, but these are usually very in-depth and take over a month to put together.

I cannot make any guarantees since there are so many factors that will impact this, such as competition levels, algorithm updates, site architecture updates, and more.

Depending on where your business is in its journey, it may or may not make sense for us to work together. I always chat with potential clients to see if it makes sense for us to move forward. If it’s not a match, I can provide recommendations for other SEO agencies or consultants that I believe would make the most sense for you.

I provide monthly SEO reports. This allows me to monitor SEO successes and areas that still need improvement. It utilizes data to help inform actionable next step recommendations.

Let’s Connect!

I’d love to hear from you. If you want to learn how I can take your SEO efforts to the next level, let’s chat.

Contact Me Today!